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Beauty and Personal Care is a popular shopping category for men, women and all ages. Most purchasing online in the category is on hair, nails and skin products. The field of beauty and personal care also encompasses a wide range of professional products for stylists, barbers, manicurists, pedicurists, makeup artists and beauty education.

Personal Care is a ritual with most people rejuvenating their bodies, skin and face on a daily basis. Beauty & Personal products soothe the symptoms of dryness and irritation, and are designed to nourish the skin and make your skin/hair/nails feel more comfortable and protected, so they are less vulnerable to damage.

Here are the main beauty and self care categories that people typically purchase products for online:

  • Skin Care - A range of products that support skin integrity, enhance overall appearance and relieve skin conditions. They can include nutrition, avoidance of excessive sun exposure, and appropriate use of emollients. Practices that enhance appearance include the use of cosmetics, botulinum, exfoliation, fillers, laser resurfacing, microdermabrasion, peels and retinol therapy.
  • Makeup & Cosmetics - Cosmetics designed for personal care and skin care to be used to cleanse or protect the body or skin. Cosmetics designed to enhance or alter one's appearance (makeup) can be used to conceal blemishes, enhance one's natural features such as eyebrows or eyelashes and add color to a person's face. Cosmetics can also add fragrance to the body. 
  • Hair Care - Hair care typically refers to self care products like hair shampoo, hair conditioner, hair detangler, hair brushes, hair combs, hair curlers, hair straighteners and more. Routines differ according to an individual's hair style. Hair may be colored, trimmed, shaved, plucked or otherwise removed with treatments such as waxing, sugaring and threading.
  • Foot Nail Care - Pedicures are cosmetic treatments for the feet and toenails. Tools consist of Acetone, cotton balls, cuticle cream, cuticle pusher, cuticle nipper, foot bath, foot lotion, nail buffer, nail file, nail polish, orange woodstock, toenail clippers, toe spacers, towels, pedicure spa and more. There are many forms of nail cosmetics, including base coat, cuticle oil, dry nail polish, liquid nail polish, nail bleach, nail conditioner, nail dryer, nail polish remover and nail polish thinner. Pedicures include care not only for the toenails, but dead skin cells are rubbed off the bottom of the feet using a rough stone, i.e. a pumice stone. Skincare is often provided up to the knee, including granular exfoliation, moisturizing and massage.
  • Hand Nail Care - A manicure usually consists of filing and shaping the nails, pushing and clipping (with a cuticle pusher and cuticle nippers) any nonliving tissue, treatments with various nail liquids, massage of the hand, and the application of fingernail polish. Some manicures include painting pictures or designs on the nails, applying small decals or imitation jewels. Other nail treatments may include the application of artificial gel nails, tips or acrylics, which are sometimes referred to as French manicures. 
  • Fragrance - Perfume or Cologne can have many different scents. Single floral fragrance, floral bouquet fragrance, amber or oriental fragrance, woody fragrance, sandalwood fragrance, patchouli fragrance, leather fragrance, honey fragrance, tobacco fragrance, chypre fragrance, fougére fragrance, bright floral fragrance, green fragrance, aquatic fragrance, oceanic fragrance, ozonic fragrance, citrus fragrance, eau de colognes, eau de parfum, fruity fragrance, gourmand fragrance and more.
  • Shave & Hair Removal - Hair removal, also known as epilation or depilation, is the deliberate removal of body hair and head hair. Hair removal may be practiced for cultural, aesthetic, hygienic, sexual, medical, or religious reasons. Shaving is the removal of hair by using a razor or any kind of bladed product. Shaving is most commonly practiced by men to remove their facial hair and by women to remove their leg and underarm hair. Both men and women sometimes shave their chest hair, abdominal hair, leg hair, underarm hair, public hair or any other body hair.
  • Oral Care - Oral hygiene or oral care is the practice of keeping one's mouth clean and free of disease and bad breath by regular brushing of the teeth (dental hygiene) and cleaning between the teeth. General guidelines for adults suggest brushing at least twice a day with a fluoridated toothpaste, brushing last thing at night and at least on one other occasion. There are many tools to clean your teeth and in between your teeth: toothbrush, electric toothbrush, floss, tape and interdental brushes. There are many ways to whiten your tooth, including teeth whiteners, whitening gels, whitening strips, light-accelerated bleaching, whitening rinses, whitening toothpastes and tray-based teeth whiteners.
  • Salon & Spa Equipment - A beauty salon or beauty parlor is an establishment dealing with cosmetic treatments for men and women. Other variations of this type of business include hair salons, spas, day spas and medical spas. Salon and Spa Tools include bath & shower room tools, hair tools, makeup tools, manicure & pedicure tools, massage tools, skincare tools, hair coloring tools, professional scissors, hair roller sets, mannequin heads, mirrors, makeup lamps, cosmetic organizers, makeup tweezers, brushes, body cupping, acupressure, cold stones, cellulite body massager, facial globes, micro-needling tools, professional extractors, skincare mirrors, skin applicators & bottles, lip pumping tools and more. 

Some of the most popular beauty and personal care brands or retail locations in the US are Sephora, Ulta, Kiehl’s, Target, Walmart, in addition to  and many others.   

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