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Shop with Hoopla to save on Else baby cereal, protein shakes for kids, toddler nutritional drink and more! Else Nutrition offers some of the best best plant-based baby foods and nutritional shakes for kids. Their story began in 2012. Co-founder Uriel’s granddaughter was suffering from a severe sensitivity to breast milk. Uriel desperately tried every formula on the market (including dairy formula and soy based formula), but none were able to cure her symptoms. All of the formulas were too processed, contained unrecognizable ingredients, and were based on dairy or soy. Uriel, like so many parents out there, needed a real alternative. And so, Else was born. The rise of plant-based nutrition is promising; yet their babies and kids have the most limited options. They started Else because they believe that babies and children deserve a real alternative to dairy-based nutrition. Led by industry veterans, scientists, nutritionists, and parents, their team has created a real alternative to dairy-based formula. Else baby formula and toddler formula uses 92% whole-food ingredients and the cleanest, most natural production process to date. Why the focus on production? Less processed ingredients offer more of the nutritional value they gain from real, whole foods – all while minimizing environmental impact. By not altering the chemistry of their core plant ingredients, they preserve more of the goodness that nature intended.

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