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Women Owned Businesses of Hoopla

Did you know there are over 12 million women-owned businesses in the United States? And the numbers are growing every year. Right now, women-owned firms make up about 40% of all US businesses. Moreover, according to a recent study by the World Economic Forum, 49% of all new businesses in the US in 2021 were started by women. That’s a huge leap from only 28% in 2019. Women-owned businesses are now becoming a major force in the market. They are not only providing unique designs and sustainable practices but also supporting artisans and proving to be a positive influence on the industry and setting an example for others to follow.

While the number of women-owned startups in the US is higher than ever before, women entrepreneurs still struggle to secure an equal share of the funding and recognition that businesses owned by men receive every year. Want to support women-owned businesses? Here are 5 women-owned brands that you can shop while using coupons and cash back on Hoopla:


Made Trade - cash back on ethical and sustainable goods

Made Trade makes it easy to shop for ethically made clothing and sustainable products while supporting women-owned businesses. CEO and owner Cayley Pater started the family-run company in 2018, with the goal of encouraging others to shop mindfully. Their website brings together value-based companies organized by BIPOC ownership, sustainable goods, women entrepreneurs, eco-friendly products, and more. We’re proud to have partnered with Made Trade so that you can shop ethically and save with coupons, promo codes, and cash back!


Macy’s - cash back on a collection of quality women-owned brands.

Shop Macy’s and help celebrate the women in your life! Macy’s has a curated collection of women-owned businesses that sell home decor, beauty products, and trending fashion styles. With brands like Lovery, Anastasia Beverly Hills, and Just Polly, you can support women-owned businesses while shopping at your favorite department store. But don’t forget: visit Macy’s through our deals page, so you’ll get cash back on everything you buy, on top of deals on gifts, designer coats and jewelry!


Hero Cosmetics - cash back on life saving skin care products

Hero began in 2017 with a blemish. Since then, founder Ju Rhyu has built a brand with the simple idea that we are all the heroes of our own skin. No matter your skin type, Hero has created some of the best acne products of all time! Hero’s bestsellers include the award-winning Mighty Patch, their Rescue Balm post-blemish formula, and their Lightning Wand brightening serum. On Hoopla, you can shop Hero Cosmetics today for up to 10% cash back on all your purchases, plus amazing coupon codes that can save you tons of money on your way to an acne-free life!


Modern Picnic - cash back on woman-led designer handbags.

Modern Picnic is the prime example of a unique brand with a signature product led entirely by a team of women entrepreneurs. Ali Kaminetsky started Modern Picnic when she noticed an aspect of everyday life that was in need of a serious makeover: the humble lunchbox. Thanks to Ali, you can take your meals on the go in fashion with Modern Picnic’s chic insulated bags. Whether you’re planning a picnic, joining friends for a dinner party, or heading into the office, Modern Picnic will make sure you do it in style. Their totes, backpacks, and handbags are sustainably sourced, functional, and as gorgeous as any designer bag. Plus, they make a great holiday gift for the businesswoman in your life! With our coupon codes, you can score a deal on your first Modern Picnic lunchbox, plus free shipping and cash back.


Olivia Von Halle - cash back on female-founded designer loungewear

Determined to create the “perfect pajamas,” Olivia Von Halle launched her luxurious sleepwear brand in 2011 at London Fashion Week. Not only do her garments look and feel beautiful, but they are made with a sustainable approach to protect the people and the environment involved in their production. While Olivia’s claim to fame is her luxurious pajamas and nightshirts, her brand also creates slippers, robes, dresses, and tracksuits. It goes without saying that any Olivia von Halle product makes a stellar Holiday gift, and you can save on all of her silk pajamas with Hoopla’s coupon codes and cash back!

Shop and support our curated selection of women owned brands with Hoopla today.

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